Codes and conventions of different print formats and how they appeal to the 'Youth based audience'.

There are many different formats of print media and these include: Newspapers, Newsletters, magazines, banners, billboards, books, brochures and flyers.

In this post I will be explaining the codes and conventions of Newspapers, magazines and newsletters.

Newspapers:

Newspapers are one of the most popular form of print media. They are can be at home, or are available at newsstands. They are the most inexpensive way to reach out to a  huge mass of people quickly. Various  types of newspapers cater to different audiences. For example broadsheets are targeted to the upper class people , whereas tabloids appeal more to the working class/ lower class people, stereotypically. A newspaper is divided into various sections  containing current events, sports, food, entertainment, fashion, finances, politics, advertisements, informative articles, and so on.

The codes and conventions of tabloid newspapers are the masthead being right at the top of the page. Below the masthead there is the website for the newspaper as well as the date. The other thing that appears below the masthead is the price of the newspaper and as this one is a tabloid newspaper the price of it is low. The reason for this is because tabloid papers are aimed towards the lower class and working class people with lower incomes.

Tabloid newspapers usually have large text for the title and little writing for the audience to read. There also more photographs on a tabloid as the audience it is aimed at would be more encouraged to read this type of newspaper.

The paper also has famous well known celebrity faces on it. The reason being is so that the newspaper  appeals to the target audience. 

As there are images on the newspaper the 'Youth based audience' are more likely to pick the newspaper up and read it whereas if it did not have this feature they are less likely to do so.

Another typical convention of newpapers is that the stories are often exaggerated for dramatic effect in order to get people to buy it. The lower class and working class people are likely going to need more encouragement in buying a newspaper and this is part of that.

Newspapers usually have the authors name, the by-line above the story just like the example shown above.

This type of newspaper would appeal to the 'Youth based audience' as it has connotations such as : images of famous people , especially 'Justin Beiber' as his fans are typically known to be young teenagers. It may also appeal to this type of audience because the stories are exaggerated, so are more interesting to read. The amount of text on the paper is fairly small so it means that teens would find  it more appealing to read . The low price of the newspaper is probably one main reason why it would appeal to the 'Youth based audience'.  The 'Youth based audience' are likely to have low income jobs as they may have just started employment so this price is likely to attract them more. The use of multiple colours instead of the newspaper being black and white automatically makes the newspaper eye-catching to the 'Youth based audience'.

Newsletters:

A newsletter often covers one main topic. Sometimes, people have to subscribe for the newsletters, they are most of the time free of charge. Newsletters are generally used as information sources for communities, and groups that have an interest about the same topic, or event. They are also used for promotional purpose, political campaigns, or for causes. Newsletters are  used in many schools as a communication tool for parents, which give them information about what is new in the school. Many companies make use of newsletters as a marketing strategy to provide all the information to their customers and employees.

The codes and conventions of a typical newsletter include: The title which is usually just 'Newsletter'. They also usually have the date the letter was printed below the title. The title of a 'newsletter' is often the largest text on a newsletter and itself is not very large either.

Newsletters usually have more than one topic discussed as they are designed to inform the audience of events or 'news'. Other conventions include 'key dates' and multiple pages , however this depends on how much information needs to be given to the audience.

Photographs are not always put on 'newsletters' if they are they are kept minimal because the main purpose of 'newsletters' is to 'inform' and not to 'entertain' the audience.

This particular newsletter may appeal o the 'youth based audience' because it is colourful and has minimal writing.


Magazines:

Magazines provide detailed articles on various topics, like food, fashion, sports, finance and lifestyle. Magazines are published weekly, monthly, quarterly, or annually. Many magazines are sold all over the world.

Codes and conventions of a Pop magazine include bright colours, a central foreground image of either a band or artist. 

The other convention of pop magazines is that they usually have one main image , the central image as the main focus of the magazine. They have subheadings around the central foreground image. All most all or most of the subheadings are the same colour and sometimes font as the main title or masthead. This creates a distinctive theme for the magazine.

Magazines usually have an 'Issue number' below the title. Another convention of magazines is a barcode usually a the bottom corner of the page or at the top. Sometimes the price is located next to the barcode. 

This magazine would appeal to the 'youth based audience' because it is simple and vibrant. The distinctive theme also makes it eye-catching. The main reasons why the 'youth' would buy this particular magazine is because the artist Katy Perry is on the magazine.e cover. SS
She is well known by the majority of 'youth'. She is probably a person that is looked up to because of her success. On the magazine it is written 'Harry's six pack' with an image of him on it. This would perhaps be eye-catching to many of the female audience as they may admire his for having a 'six pack'. So they may also want to buy the magazine.