'youth based audience' is about what 16-24 year olds would like to see from existing bands as well as the message that they want the lyrics to show and the visuals that go along with it. It also means how they are changing and how what they would like to see in music videos is becoming more different with time.
A good way to reach the 'Youth based audience' and to encourage them to listen to music is to include conventions in the music video that would appeal to their age. For example most would prefer music videos that have meaning and are more likely to listen and enjoy music in which they can relate to.
In order to reach the 'Youth based audience' music companies could put the music on social media in order to promote the music, This would be a cheap and effective way in promoting and reaching the 'Youth based audience'. By using this method the record companies can create a higher profile for their band/artist and encourage their target audience to buy the music when it is available, making them money.
Another way in which record companies could promote their music is to put it onto music apps. Stereotypically the 'Youth based audience' are known for using their mobile phones and social networking sites quite often so placing the music on apps and social networks would mean that the companies would be reaching out to them in an effective way as the target audience would be using the apps and social networks regularly.
Many record labels do already create music that has meaning and in my opinion are rather effective in reaching the 'Youth based audience' because many people who are aged 16-24 listen to music often and different genres of it too. However I also believe that the record companies could be more effective to a further extent.They could do this by creating music apps themselves and provide music that appeals to their audience more. They could create apps that are different from the music apps already on the market.
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