Statement of intentions

I have chosen the brief 3 which is to create a music promotional video. I chose this brief because all of the people in my group though it was the most appropriate for us all to follow. Me and my group felt that because we chose this particular brief we would be able to follow it more accurately than the other two briefs. As well as this we felt that all of the people in the group were more familiar with music videos than narrative film (brief two)  or a product that promotes an current affairs issue (Brief 1)  For our music promotional video I believe that James Arthur would be a ideal artist to pick a song to create the video to as everyone in the group was familiar with him and his songs.  To research for the main task (the promotional video) the group will use YouTube to view and listen to the song we will be making the video to which is 'Recovery'. We will also use YouTube to look at existing music videos and to analyse them. We will look at Pop songs on YouTube as the song 'Recovery' is a pop song so therefore we will need to look for the codes and conventions of a Pop music video.

Our group intends to create the main product starting from January of 2017. We will create it using a professional SLR camera. Once we have all the required footage we will then start to edit the footage on a Apple Mac computer using final cut pro. This is to ensure that our product receives both good editing and a professional finish. We will make sure our video is successful by adding the main convention to it which is the sound and in this case it will be the song 'Recovery'.

Each and every group member will create a script and a storyboard in order to direct us through our production. We will then decide on which script and storyboard we will go along with, This will be an important part of the planning process as it will allow us to decide on what camera angles and movement we should use. It will also show us as a guide to the duration of each and every shot within the video.

In addition to this everyone in the group will be conducting their individual research. This is so that we have as much research as possible. As part of our research we will:

* Research existing record companies and how the promote their acts.

* Research the roles and responsibilities of the marketing department in record companies.

* Research the 'Youth based audience' and how record labels are effective in reaching them.

* Research existing bands and how they create 'Recognizable brands'.

* Research how artists/bands promote their albums and tours.

* Find existing promotional videos on YouTube, exploring codes and conventions of these and what makes them successful.

* Research different print formats. Finding examples to include in our research. We will annotate them and keep in mind the codes and conventions and the aspects which make them successful. When doing this we will think about the 'Youth based market' and what would appeal to them.

* Create a statement of intentions based on the research we carried out.

For the pre-production we will:

* Create a detailed band/artist profile, using original images.

* Create a detailed storyboard for all moving images.

* Create a mock-up of a newsletter/fanzine , making sure it is annotated.

* Write up scripts/ song lyrics

* Create a production schedule , so that our production is as organized as possible.

* Create a location shoot planning sheet so that we know where we should film the music video.